jargon

Managing reputation through the media is complex.

We apply tried and tested tactics in a fresh way in order to position our clients in the media.  The tactics we use vary from campaign-to-campaign and are based on the objectives of the program.

Familiar tactics include press releases and media relations, forward features, blogger relations campaigns and consumer surveys and sell-in's, thought leadership campaigns, speaker bureau and awards, amongst others.

Accountability is crucial in any media relations campaign and Jargon Public Relations demonstrates and appreciates this.  We measure the success of our campaigns through a media and analyst impact and audience evaluation.  Measurable outcomes are built into all our communications programmes.  This allows us to evaluate the effects on a clients business.