Services and Pricing

We don’t believe in ‘minimum monthly retainers’ for a variety of services, some of which you may not need.

Instead we believe in open transparent services and pricing. Clients either buy a set media relations package, with the flexibility to add other services as and when they need them, or they cherry pick the services they do need and create their own package.

Regardless of the campaign, each one begins with a detailed market analysis and understanding. This is followed by defining and agreeing the scope-of-work, campaign objectives and key deliverables.

Campaign management and measurement are crucial to each of our campaigns and this is offered as part of every programme we run.

Measurement & Analysis

Measurement, accountability and analysis is crucial in any media relations campaign.  We demonstrate and appreciate this and measure our results at two levels related to press coverage generated and key message communication.

Key Messages

• Key Message Penetration
• Key Message Breakdown
• Key Message by Reach & Value
• Key Message Share of Voice

Media Coverage

• Media Sentiment
• Media Type
• Target Media List
• Target Journalists
• Media Knowledge & Understanding

We value sound measurement as much as an analysis of the impact we have created with the audience.

Jargon PR also believes that major value can be gained from audience and decision-maker impact research built into programmes.  If required, Jargon PR will undertake a separate research project, often in association with target media publications, to research the thoughts of the target audience.