We use a broad variety of media tactics to generate press coverage for our clients.

The tactics we use include press releases, customer case studies, by-lined articles, forward features, media interviews, thought leadership ideas, media competitions, relationship building meetings, news hi-jacking and more.

From the wide variety of tactics available to us we select the most appropriate tactics for each client campaign, based on the communications objectives of the client. Tactics are then used to generate press coverage for our clients to manage their reputation in the media.

Client campaigns are either project based or ongoing. Project based campaigns are usually based around a product or company launch or a conference or event when media publicity is needed for a limited period.

Ongoing campaigns involve generating a continuous stream of media coverage for our clients throughout the UK media in order to create and manage the reputation of an individual, a product/service or a company within the press.

Ongoing campaigns are typically based on a media relations program and are used to generate ongoing press coverage. This is supported by specific programs, such as CEO profiling to raise the profile of the CEO, analyst relations, product reviews, and more. Additional services are available to each client including media training and issues & crisis management.