InvisibleHand
Download and read the case study here.
Pentura
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jargon
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Jargon Public Relations 26, York Street, London. W1U 6PZ  44 (0)207 873 21 56 enquiries@jargonpr.com |
Jargon Public Relations Soane Point, 6-8, Market Place, Reading. RG1 2EG 44 (0)1189 255 726 |
In August 2009 Firefox add-on InvisibleHand approached Jargon PR and asked for a campaign to drive downloads. Five months InvisibleHand was the ‘must have’ add-on for Firefox users with 40,000+ downloads and media coverage within The New York Times, Lifehacker, Gizmodo and more.
Jargon PR worked with IT security consultancy Pentura on a 12 month program. Within a ear Pentura achieved over 90 press articles, 100% of which were positive, communicated numerous key company messages and significantly increased brand awareness throughout the UK media by appearing in Computer Weekly, Network Security, Global Security, Silicon.com and more.