We believe creativity should be at the heart of everything we do.
As an agency we pride ourselves on engaging, interesting and creative campaigns that capture the attention of the media and analyst community. Regardless of the sector we are working within, we believe creativity should play a part in telling your story.
In April 2010 we began working with WebExpenses. The market for on-line expense management is crowded and WebExpenses needed to put itself ‘on the media radar’, to stand out from larger competitors and differentiate itself.
Jargon PR targeted the top 20 national & trade media. Each target reporter received an ‘Expenses branded’ envelope and believed they were opening their monthly expense report. Their ‘expense report’ gave key information on WebExpenses, interesting industry facts & statistics and edible chocolate money and bank notes.
Follow-up calls to introduce WebExpenses showed that reporters liked this innovative approach, compared to larger ‘more corporate’ competitors. Five by-lined articles were agreed and two feature opportunities were sourced as-a-result of the stunt.
Having identified the target media we needed to influence, an ongoing campaign was created, based around brand awareness and key message reinforcement. This began with a series of Ancoris themed giant cookies, hand delivered to each target. Reporter with accompanying Ancoris information. This was built on with ‘Appy Easter’ themed eggs at Easter, timed to coincide with new Google Apps functionality.
Today Ancoris is recognised as the leading Google Apps for Business provider. They have achieved record levels of press coverage and in December 2010, were named by CRN as ‘Re-Seller of the Year’ for their work with Google.
Each month Jargon PR publish a media coverage summary, highlighting a snapshot of press coverage we have for achieved our clients. Each month the clients highlighted will vary, as will the media which will range from IT, channel and end user press, through to the business, national and consumer media.
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